Alexandra Chudakova is an extraordinary personality, a unique specialist and expert in the development of concepts for exclusive jewelry. How she managed to achieve recognition and success in the world's top jewelry company - read and get inspired with Cosmo.
In 2009, Alexandra Chudakova graduated from the Faculty of Chemistry of M.V. Lomonosov Moscow State University. Being a chemist by profession, she began to work in L'Oréal LuxeRussia's brand team, and later as a brand manager for Lancôme, the world's # 1 international cosmetics company. In the company, Alexandra determined future trends in the Russian market, was responsible for the development of new product lines of the company and fully demonstrated her unique abilities in the natural sense of color and shape. Alexandra was able to achieve a stable growth in popularity and sales in the field she supervised.
About four years ago, Alexandra accepted an offer to work in the Moscow office of the world-famous jewelry house, Carrera y Carrera. The invitation, received from the most prestigious international jewelry company, became a dream come true for a girl who loves to wear exclusive jewelry and professionally participates in their creation.
Alexandra Chudakova is a unique specialist. She does not separate metals and stones' chemical properties from the artistic design of a jewelry masterpiece. An integral concept creates the image of the future product, thought out to the smallest detail. The pencil is just beginning to draw outlines on paper. Alexandra already has decisions about what kind of metal it will be, what kind of sample and color it will be, what stones should be used in a particular composition. It was facilitated by a fundamental chemical education, which developed Alexandra's professional pedantry, her attention to all nuances.
An extraordinary artistic taste, a natural sense of the style of the product, its shape, and colors of its inlay, combined with a brilliant knowledge of chemistry, allow Alexandra to create unique integrations of precious and semi-precious stones and combine them with different alloys.
Carrera y Carrera's management could not miss such a talented and creative specialist with a brilliant professional knowledge of the nature of materials on the one hand and excellent artistic skills and impeccable taste on the other. In the oldest jewelry house, the girl's talent and extraordinary abilities were fully revealed; during this period, she embodied most of her ideas in sketches of future products. Alexandra immediately found her place in the Carrera y Carrera team and hold several key positions in the company. In addition to her main activity as a chemist-technologist of jewelry production, Alexandra participates in the creation of new collections. She ensures the participation of the luxury brand in major event projects around the world.
Salvador Dali and Media
Alexandra's work in the company began with a large-scale project - the sensational exhibition "Salvador Dali and Media", held at the Moscow Museum of Modern Art. For the first time, the works of the great surrealist of the 20th century were presented through the media's prism. These were fantasies about how the result of the joint work of Salvador Dali with top gloss would look like today. House Carrera y Carrera acted as the official partner of the project and presented its author's special project in one of the halls of MMOMA. It was a huge portrait of Salvador Dali, composed of pixels with jewelry from the jewelry brand. The author and key performer of this installation were Alexandra Chudakova. On a closed preview, the jewelry portrait caused genuine delight among all eminent guests, including Renata Litvinova, Alyona Doletskaya, Vasily Tsereteli, and Olga Sviblova Marina Yudashkina, and many others. Carrera y Carrera's interior masterpiece was recognized as the museum's best fantasy project and took first place. And Alexandra Chudakova was awarded a diploma for the most creative jewelry concept and its brilliant implementation.o
Art. up Art.in
The second landmark project of Alexandra Chudakova in the company was the preparation of the Carrera y Carrera brand collection for a special show, timed to coincide with the opening of the art festival as a way of life - Art. up Art.in. Especially for the presentation of the new collection of the Jewelry House, the museum space was decorated in a very conceptual way - a Mediterranean villa, a shady courtyard, near the pool on a Ulyana Sergeenko sun lounger in sunglasses and a beach robe. There are voluminous precious inflorescences of diamonds and rubies on matte gold on the hands and neck of the model. As a result of the event, Alexandra Chudakova personally received from Vasily Tsereteli, Executive Director of the Moscow Museum of Modern Art and Vice-President of the Russian Academy of Arts, gratitude for her contribution to the development of contemporary art and a diploma for winning in the nomination Jewelry as an Element of Contemporary Art.
Cosmoscow
The third project opened up new prospects for professional growth and development for Alexandra. Cosmoscow is the most important contemporary art project. When you come to Cosmoscow, you can be the first to see contemporary artists' works and get acquainted with current trends in the art market. In 2016, Carrera y Carrera Jewelry House was one of the partners of the event. The brand's team, headed by Alexandra Chudakova, has creatively approached its participation in the fair. They designed and recreated Moscow Gostiny Dvor, a miniature copy of the first Carrera y Carrera workshop on Santa Isabel Street in Madrid, where the luxury brand traditions were born 130 years ago. It was a terse white house with azure shutters on the outside and stylish and luxurious decor inside. The exposition included a series of precious jewelry Carrera y Carrera.
With the support of the Carrera y Carrera brand and the Swiss bank Credit Suisse, the winners of the Prize for Young Talented Artists were announced at Cosmoscow. As an innovator, an experienced employee, and a recognized expert of Carrera y Carrera, Alexandra Chudakova was included in the prestigious jury of the Prize.
As a result of the last event, Alexandra Chudakova was awarded a diploma as a member of the professional jury of the Prize and an award for the winner of the exhibition in the nomination "Application of innovative technologies in the jewelry industry".
Baselworld
In 2017, Carrera y Carrera once again stepped over the threshold of the world exhibition of gemstones, watches, and premium jewelry - Baselworld. The event bears the status of one of the largest, prestigious, and significant in the industry, which fully corresponds to the Carrera y Carrera jewelry house level. Each Carreray Carrera product is luxurious, exclusive, and modern. The whole world admires the brand's collections. Among the fans, there are world celebrities - Megan Markle, Claudia Schiffer, Mariah Carey, Shakira, Victoria Beckham, Meryl Streep, Scarlett Johansson, and many others.
Baselworld is an international showcase that presents all the recognized brands and key players in this business area. Each of them represents an exclusive collection of products from precious and semi-precious stones. The Jewelry House presented two new collections in Basel, Switzerland, to a competent jury: Circulos de Fuego and Aqua.
The inspiration for creating the Circulos de Fuego collection was the ancient Chinese legend of the dragon, which turned any metal into precious metal with its flame. The main symbol of the collection is the image of a magic dragon. This collection is made of yellow gold with sapphires and white gold with green, yellow, and white diamonds.
In turn, the Aqua collection plays up the famous Yin and Yang symbol in a new way. Thanks to the unique knowledge in chemistry, innovative experience, and delicate artistic taste of Alexandra Chudakova, precious stones have acquired special significance in this collection. According to the idea of an experienced chemical technologist, each Aqua product was to become not just another expensive piece of jewelry, but a precious personal talisman - a double-sided amulet with precious stones that would give its owners a powerful energy charge and the correct flow of positive energy. Alexandra was directly involved in the development of sketches for the future collection, an experienced specialist in the process of work detailed the materials and production technology. The symbolic Aqua motif perfectly adapts the round shapes and flat surfaces of stones. Alexandra has filled the Aqua collection with jewelry in yellow gold with onyx and mother-of-pearl framing diamonds and numerous variations in precious stones and diamonds. The Aqua collection has received many rave reviews from connoisseurs of jewelry and private collectors. According to the last exhibition results, Alexandra Chudakova was awarded a diploma of the winner in the nomination "Best Jewelry Design Development" for her high professionalism, non-standard look, and innovative approach to creating jewelry in the premium segment.
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